Hershel Sarbin, Chairman, Hershel Sarbin Associates
Media/Communication Consultants
P.O. Box 196
Bedford Village, NY 10506

email Hershels@aol.com
NYC Office Phone: 212 944 0011, Ext. 3
Fax: 212 754 9198

Print media recently featuring Mr. Sarbin

Travel Weekly, May 2002 Article on Sarbin Address to Travel Technology Confrence: The Feedback Loop in CRM.

The New York Times, “Out to Pasture, Greener Pasture: Older Workers Are Thriving in Tight Job Market,” June 21, 2000;

Choices Magazine, “Hershel Sarbin: Retirement Was Just The Beginning,” Summer 2000.

Broadcast media recently featuring Mr. Sarbin

Bloomberg News, “The Bloomberg Forum,” live interview by Randy Whitestone
New Book, Golf After 50, January 2002.

NBC The Today Show, “Forever Young,” November 2, 2000.

CBS Evening News, July 9, 2000, interview by Randall Pinkston, “Older Workers Are in Demand in Tight Job Market.”

ABC “Business Now,” Peppers and Rogers Group profile, Stamford, Conn., December 3, 2000.

Recent Articles written by Mr. Sarbin

Folio Magazine, “Overcoming Marketing Myopia in Sales Management,” May 2000.

Folio Magazine, “Claiming Ownership: A change in management structure gave McMurry Publishing a chance to make a profitable custom publications its own.” September 15, 1999.

Direct Magazine, “One At a Time: Custom publishing, in-flights and frequent failures,” September 1, 1998.

Direct Magazine, “Sony Relates to Customers Through its Dealers,” April 1999.
Direct Magazine, “Customer Loyalty Is a Safe Bet,” December 1998.

Folio Magazine, “Profiting in the New Relationship Environment,” November 1998.

Folio Magazine, “How Blue Cross/Blue Shield Changed its Image with a Magazine,” October 1998.

Folio Magazine, “Custom Tailored Branding: Custom publishing could be the fastest-growing segment of the magazine business, promoting brands for customers and publishers alike,” Spring 1998.

Recent Speeches given by Mr. Sarbin

Roper Starch Worldwide Managing and Mastering Change Conference, New York City, “The Power of Custom Publishing in a One-to-One Marketing World”

Key3Media CRM Conference, October 25, 2000, Argent Hotel, San Francisco, Calif., “Maximizing 1to1: Integrating Web and Print Communications,” Hershel Sarbin & Beth Negus.

Builder Magazine Builder 100 Conference, May 6, 2000, Lake Las Vegas, Henderson, Nev., “One to One Home Building,” Hershel Sarbin.

EMarketWorld/eTravelWorld Conference, April 17, 2000, San Francisco Marriott, Calif., “Loyalizing Customers on the Web: Oxymoron, or Genuine Promise?” Hershel Sarbin.

Internet World “Marketing 1to1 on the Web,” April 5, 2000, Los Angeles Convention Center, Calif. – “The Art of Communicating in the One-to-One Marketing World,” Hershel Sarbin.